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Baking | 641.815 |
---|---|
Bartending | 641.874 |
Beverages | 641.2, 641.877 |
Cookery | 641.5 |
Hospitality & tourism industry | 338.47 |
Hospitality management | 647 |
Nutrition | 613.2 |
Patisserie | 641.865 |
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A comprehensive learning resource for students, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events.
Focuses on hospitality operations while offering a broad, comprehensive foundation of current knowledge about the world's largest industry. Extensively revised and updated, this edition contains new photos, new page layouts, and new coverage on topics ranging from sustainability to globalization.
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed.
Draws upon the authors' experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.
More and more, community festivals, performing and visual arts, and cultural events are capturing the public interest, making arts and cultural programming an increasingly important part of the leisure and recreation, hospitality, museum, and tourism industries.
Events and Tourism Essentials allows for completion of dual qualifications in Certificate III in Tourism and Certificate III in Events. The contents directly relate to competency units with industry examples providing application to match examination requirements as well as competency units.
A wide range of case studies, examples and event profiles from cultural, musical, sporting and corporate events provide students with a full and varied understanding of real-world events.The book takes students through the complete process of event management, starting with developing a concept, planning, organising and managing an event.
This dictionary is designed to meet the needs of both students undertaking programmes of study at operational, supervisory and management levels in travel, tourism, and hospitality within Australia and New Zealand, and professionals employed in these fields.
Essential text for anyone training to work in the hospitality industry.Covering all aspects of the industry - from commodities and nutrition, to planning, resourcing and running each of the key operational area.
Provides all of the essential knowledge any supervisor working in the hospitality industry will need: from supporting, motivating and developing staff, to customer service skills, problem solving and controlling resources.
Click HERE to access a comprehensive collection of Australian Industry Market Research and Company Reports.
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